Why the “Native” Fashion Trend is Pissing off Real Native Americans
“The problem,” says Jessica R. Metcalfe, a Turtle Mountain Chippewa  and doctor of Native American studies who teaches at Arizona State  University and blogs about Native American fashion designers at Beyond Buckskin,  “is that they’re putting it out there as ‘This is the native,’ or ‘This  is native-inspired’. So now you have non-native people representing us  in mainstream culture. That, of course, gets tiring, because this has  been happening since the good old days of the Hollywood Western in the 1930s and ’40s, where they hired non-native actors and dressed them up essentially in redface.
“The issue now is not only who gets to represent Native Americans,” Metcalfe says, “but also who gets to profit.”

Why the “Native” Fashion Trend is Pissing off Real Native Americans

“The problem,” says Jessica R. Metcalfe, a Turtle Mountain Chippewa and doctor of Native American studies who teaches at Arizona State University and blogs about Native American fashion designers at Beyond Buckskin, “is that they’re putting it out there as ‘This is the native,’ or ‘This is native-inspired’. So now you have non-native people representing us in mainstream culture. That, of course, gets tiring, because this has been happening since the good old days of the Hollywood Western in the 1930s and ’40s, where they hired non-native actors and dressed them up essentially in redface.

“The issue now is not only who gets to represent Native Americans,” Metcalfe says, “but also who gets to profit.”